August 24 is the feast day of St. Bartholomew, one of the twelve apostles and a martyr.
According to the flower calendar in the Collectanea of V.S. Lean, the sunflower becomes a star for the feast of St. Bartholomew:
"And yet anon the full Sun-flower blew,*
And became a star for Bartholomew"
"The Old English church recommended decorating with the sunflower on St. Bartholomew's day, 24 August, because it represented constancy and devotion [.]"And Forster says:
"The sunflower is called in the Floral Directory, St. Bartholomew's Star".
See also Gemma's post Summer Yet Solemn for some beautiful sunflower arrangements.
Sources: Forster, Circle of the Seasons (T. Hookham, London, 1828), p. 237. Ward and Lovejoy, A Contemplation Upon Flowers (Timber Press, 1999), p. 347.
Image: A sunflower in Germany, from Wikimedia Commons. Some rights reserved. ----------------------
*Some sources substitute "below" and others substitute "flew"
I should add here that in view of the alternate language of "blew" and "flew", it seems as if the idea might have been not only that on this feast day the sunflower reaches full bloom, but that it breaks off and is carried by the wind to become a "star".
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